THE INFLUENCE OF PERSONAL SELLING TECHNIQUES ON SALES SUCCESS
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF PERSONAL SELLING TECHNIQUES ON SALES SUCCESS
This research explores the influence of personal selling techniques on sales success. Objectives are: (1) to evaluate the effectiveness of various personal selling techniques, (2) to analyze the impact of personal selling on customer relationships, and (3) to assess the role of personal selling in complex sales processes. A survey design is chosen for its ability to collect extensive data efficiently. Using Taro Yamane's formula, the sample size is 350, ensuring accuracy and reliability. The study focuses on the insurance industry in Lagos, Nigeria, where personal selling is a key component. The reliability coefficient score is 0.88, reflecting robust measurement consistency. Findings reveal that personal selling significantly enhances sales success, with techniques like consultative selling and relationship-building being particularly effective. Recommendations include training sales representatives in advanced personal selling techniques and emphasizing relationship-building to achieve long-term success.
Related Project Materials
AN ASSESSMENT OF THE EFFECT OF COVID-19 LOCKDOWN AND POS AVAILABILITY IN NIGERIA
ABSTRACT
The aim of the study is to ascertain the effect of Covid-19 lockdown and POS availability in Nigeria using A...
Read more
ASSESSMENT OF AUDIENCE PERCEPTION OF MEDIA COVERAGE OF APRIL 2011 PRESIDENTIAL ELECTION
Background to
Abstract: THE ROLE OF FORENSIC AUDITS ON WHISTLEBLOWER INVESTIGATIONS This study explores the role of forensic audits on whistleblower in...
ABSTRACT Malaria has been the leading cause of morbidity and mortality in most Sub-saharan Africa and Southeastern Asia. Combination ther...
ABSTRACT A critical appraisal of the powers of the Tax Appeal Tribunal (TAT) in the settlement of Tax disputes in Nigeria stems from the...
Background of the study Access to adequate water supply is a critical determinant of public health and...
ABSTRACT Chromium has been known to be a micronutrient for mammals for more than four decades. But progress in elucidating the role of Ch...
ABSTRACT This study examined the impact of effective compensation on the employees performance. Total c...
ABSTRACT Entrepreneurial Marketing (EM) practices have been identified as one of the important key ingredients for s...
ABSTRACT: The integration of biotechnology education in vocational training is essential for preparing students for careers in the rapidly evo...
THE ROLE OF FORENSIC AUDITS ON WHISTLEBLOWER INVESTIGATIONS
THE EFFECT OF QUININE-ARTESUNATE CO-ADMINISTRATION ON SOME BIOCHEMICAL PARAMETERS IN PLASMODIUM BERGHEI PARASITIZED SWISS ALBINO MICE AND RATS
A CRITICAL ANALYSIS OF THE POWERS OF THE TAX APPEAL TRIBUNAL UNDER THE FEDERAL INLAND REVENUE SERVICE ACT, 2007 IN THE SETTLEMENT OF TAX DISPUTES IN NIGERIA.
HEALTH PROBLEMS RELATED TO INADEQUATE WATER SUPPLY AMONG THE PEOPLE OF MAIDUGURI METROPOLITAN COUNCIL AREA OF BRONO STATE, NIGERIA
LEVELS OF CHROMIUM IN SOME SELECTED MEAT PRODUCTS, FRUITS AND DRINKS IN ZARIA AND ENVIRONS
THE IMAPCT OF EFFECTIVE COMPENSATION ON THE EMPLOYEES PERFORMANCE
MARKETING PRACTICES OF SMALL SCALE BUSINESSES
EVALUATING THE EFFECTIVENESS OF GAMIFICATION IN VOCATIONAL TRAINING PROGRAMS
